A review of David Ogilvy’s book “Ogilvy On Advertising”
Who Is David Ogilvy And Why Should We Listen To Him?
- David Ogilvy is commonly called “The Father of Advertising”.
- He was referred to as “the most sought after wizard in today’s advertising industry”, Time Magazine, 1962.
- He started his company Ogilvy, Benson & Mather in 1948 with $6,000 and sold it in 1989 for $864 million.
- Adweek magazine asked people in the business “Which individuals—alive or dead—made you consider pursuing a career in advertising?” Ogilvy topped the list. And the same result came when students of advertising were surveyed. His best-selling book “Confessions of an Advertising Man” is one of the most popular and famous books on advertising. Continue Reading →