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Social Networking And Why You Should Be Following The Crowd
By: Loc Tran
I received this question recently from one of the members of my LinkedIn group:
“Hi Loc, I am working on a marketing project and trying to reach the International Backpacker with social media – do you have experience with reaching this “moveable” audience?“ – Jasper.
Social Network Hopping
So I wanted to write today about the concept of social network hopping which is similar to bar hopping but applied to the online world.
When I’m out on the town on a Friday or Saturday night what I find is that I will rarely stay in one place all night, instead I will hop between a number of different venues because a change of scenery is fun and different people tend to frequent different venues. The excitement, magic and joy of entering a venue for the first time can be repeated several times throughout the night.
This is true also of social networking sites:
- It’s fun to be a member of several different social networking sites because each site may offer something different.
- Each social network may in turn attract a different type of audience.
- Just as in real life, you want to be where the action is and connect with like minded people. Continue Reading →
